Reddit, Webflow, and Superhuman are already customers—now GrowthX has $12M to grow
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Summary
AI-powered content creation company GrowthX.ai has secured $12m in Series A funding to advance its approach, which enhances human expertise rather than replaces it, in content marketing.
Madrona Venture Group led the funding round, and the company has grown from concept to a $7m annual run rate in less than a year by developing AI workflows that combine automated processes with human oversight.
Its “service as software” model sits between traditional agencies and software products and delivers finished content that drives measurable business outcomes for clients including Reddit, Webflow and Strapi.
CEO and founder Marcel Santilli said the company’s workflow involves researching a topic, creating a clear outline, drafting and refining, and editing to sharpen the message, with AI used to handle labour-intensive tasks and humans overseeing the strategy.