Shuhei Yoshida looks back on his long career at PlayStation while at Gamescom Latam 2025
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Summary
Shu Yoshida, the long-time face of Sony’s PlayStation brand, has left the company to start an indie games consulting firm called YOSP Inc.
Yoshida joined Sony in 1986 and was one of the first 80 people working on PlayStation when it was still viewed as a “toy” that could hurt the brand.
He helped launch PlayStation, PS2, PS3 and PS4 and oversaw development on best-selling franchises including God of War, Uncharted and The Last of Us.
As his career wound down, he transitioned to focusing on indie games, or games made by smaller studios that aren’t connected to large publishers or developers.
He left Sony in January but says he’s “not retired” and is having a “lot of fun” working with indie developers.
He won a Lifetime Achievement Awards at Gamescom Latam in 2025, and he also spoke at the Dice Summit in Las Vegas this week.
When asked what trends he feels good about in the game industry, he cited increased global diversity of game developers and games, and he also spoke about his optimism for the industry as a whole.