Gamefam launches Karate Kid Training Simulator on Roblox
1 min read
Summary
Gaming company Gamefam will create a Roblox-based, immersive training simulation game, tied to the new movie Karate Kid: Legends, enabling players to learn karate skills and face off against opponents.
Players can compete to win exclusive, movie-themed rewards, accessible only to those who complete the game’s challenges.
The launch of the game will be supported by an influencer marketing campaign, leveraging the profile of popular creators in the Roblox community, whilst Roblox’s advertising solutions will also be leveraged to heighten awareness of the campaign and the movie’s May 30 release.
Karate Kid: Legends tells a new story centred on kung-fu prodigy Li Fong, who must move to a new school and neighbourhood, and must learn karate to defend himself.
The movie features Jackie Chan and Ralph Macchio reprising their roles as Mr. Han and Daniel LaRusso from the original Karate Kid movies.