The Sandbox unveils multi-year partnership with Bruce Lee Enterprises
1 min read
Summary
Partnership between the Sandbox and Bruce Lee Enterprises has been established for a multi-year deal to feature the iconic martial artist, actor and philosopher in the metaverse.
Bruce Lee will debut in AdventureWorld: The Wildlands, a new themed neighbourhood launching in Alpha Season 5 from The Sandbox.
This will include a social hub as well as a solo player game called Tao of the Dragon, centred on Lee’s legacy and philosophy.
Players will be able to purchase LAND to become neighbours with Lee and other iconic partners, and those who participate will receive both digital and real-world rewards.
These include a Bruce Lee figurine, wearable nunchucks and a limited edition holographic skateboard, amongst other prizes.
The Sandbox’s COO said Bruce Lee “continues to inspire people worldwide” and that the partnership is “an honour”, with the company looking forward to building experiences inspired by Lee’s legacy.