Summary

  • Valve’s marketing chief, Monica Bleier, has spoken about her involvement in the company’s founding and the creation of its acclaimed Half-Life game in a [wide-ranging interview](https://venturebeat.com/game-development/the-half-life-of-valve-how-a-marketing- Exec-joined-the-company-and-became-its-de-facto-pr-persona/) with GamesBeat+ (registration required).
  • She reveals that she was the one who convinced Gabe Newell and Mike Harrington to pursue their entrepreneurial dreams and helped put together the team that would become Valve.
  • Monica, whose husband Mike was one of the company’s founders, played a key role in recruiting the early team, raising finance, and dealing with publishers, as well as helping Valve move fromDOStoWindowsandonline.
  • She also discusses Valve’s groundbreaking business model and its push to put developers on a more equal footing with publishers.
  • The interview is accompanied by an [article](https://venturebeat.

By Dean Takahashi

Original Article