Revolve and Muus Collective take Bellemint fashion styling game to global market
1 min read
Summary
Fashion retailer Revolve and games maker Muus Collective have launched a fashion-styling game, Bellemint, on the global market following a successful US launch.
The game, which is available via Google Play and the iOS app store, allows players to buy real-world clothing from the Revolve catalog via the game.
Players can also enter their fashion selection into a contest to see if they win votes, with the items available to purchase via Revolve’s e-commerce platform, and digital garments available to buy via in-app purchases.
The game aims to enable Revolve’s customers to engage with its product through interactive styling challenges, with players able to learn about the clothes and styles in the game before they go to a store, making them more likely to visit.
Players who make a purchase via the game can also earn extra loyalty points for the first three months.
Muus Collective has chosen not to enable players to create user-generated content, but users can share their looks with friends on the game.
The global launch coincides with the unveiling of new features including the ability for U.S.