Esports World Cup Foundation teams with Tencent on esports
1 min read
Summary
Esports tournament host the Esports World Cup (EWC) has partnered with Tencent to expand into the Chinese market.
As part of the deal, a development team will be established to boost EWC’s profile in China, while leveraging both parties’ resources to connect China’s esports with the EWC’s global network.
Tencent will provide marketing and strategic support for EWC events in China.
The EWC aims to unify esports communities worldwide and has an international remit, with the 2024 tournament taking place in Riyadh, Saudi Arabia, featuring competitors from 100 countries.
The partnership follows the EWCF’s recent announcement as a founding partner of the Esports Olympic Games.