Samsung Ads expands its GameBreaks with 4 new titles
1 min read
Summary
Samsung Ads, the advanced advertising arm of Samsung Electronics, is expanding its GameBreaks portfolio of interactive TV advertising titles to include four new games, which are claimed to deliver a 1.5 times higher engagement than standard video ads.
The first title to be made available to advertisers is Ripplash, a word-guessing game that reveals images through animated water ripples, which can be co-branded and customised to align with different verticals.
The remaining three titles, Pop Off, Finish Line, and Eye-Q, will be rolled out this summer.
GameBreaks transforms traditional advert breaks on Samsung TV Plus into interactive moments that provide customer experiences shown to improve brand recall, with 89% of viewers preferring them over traditional breaks, according to Samsung Ads and MediaScience research laboratory.
Samsung is also looking at ways to make social game play more accessible and the company believes the future of TV is becoming more interactive.