How brands can pursue the $11B in-game ad opportunity | Orange 142
1 min read
Summary
Marketing company Orange142 has published a manual aimed at helping marketers to exploit the opportunities in in-game advertising (IGA).
The sector is predicted to be worth $11bn by the end of this year, with 3.2 billion gamers worldwide across various platforms, offering significant opportunities to advertisers.
The guide includes advice on how to make the most of in-game advertising, without intruding on the gaming experience, for example using fewer than seven words in an ad, or conveying the message in three seconds or less.
The guide was created by Orange142’s Emerging Channels Council, and is intended to help simplify the complexity of the sector for marketers looking to target audiences in gaming environments.