Summary

  • Lil Snack is a company that creates bite-sized, or “snackable”, games and has recently partnered with Hasbro to create a game based on the board game, Scattergories.
  • The company has seen great success since it was founded, having accumulated 600,000 monthly active users and over 10 million plays to date.
  • Lil Snack’s games have a broad audience demographic of roughly 50% men and 50% women and the company made seven figures in revenue in its first year.
  • Although the company started out using AI to create its games, it now employs a team of humans to do the job, using the AI as a tool to create games that would not have been possible before.
  • The company intends to use more AI in the future to deliver novel game experiences.

By Dean Takahashi

Original Article