Summary

  • Hershey’s Kisses chocolates are to be wrapped in collectible Pokemon foils, in collaboration with the Pokémon Company International.
  • There will be 151 unique foil designs, inspired by the original Pokemon characters from the Kanto region.
  • These include Pikachu and Mew, and the chocolate bars will be wrapped like Poké Balls.
  • Hershey’s is also offering a chance to score a collector’s case for the chocolates, designed to hold all 151 chocolates.
  • There will also be a digital element where consumers can track which Pokemon foils they have collected, and unlock gif certificates to share on social media.
  • The chocolates will be available in 10.1oz and 34.1oz bags nationwide.

By Dean Takahashi

Original Article