Meow Wolf and Niantic Spatial explore expansion of multimedia art with AR
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Summary
Meow Wolf, an arts and entertainment group and Niantic Spatial, are partnering to develop a concept that will bring Meow Wolf’s multi-media art into augmented reality (AR).
The initial phase of the collaboration between the two companies, which are both based in Santa Fe, will test ways to merge real-world discovery with storytelling in an exhibition in Denver.
If successful, it could evolve into a multiplayer experience that invites users to explore art, uncover storylines and solve challenges.
The two companies will unveil the collaboration during a keynote at the Augmented World Expo in June.
It comes after Scopely bought Niantic’s games business for $3.5bn while it retained Niantic Spatial.