Google Play launches Diamond District experience in Roblox
1 min read
Summary
Google’s Play Points reward system is being brought to the Roblox platform in the form of an obstacle course and mini-games, with the incentive of prizes, both physical and digital.
Players will be able to access Google Play rewards within the Roblox experience, The Diamond District, which will run from today until 2 July.
Digital rewards available to Play Points members include headphones and gliders, themed to the ‘Play diamond’ logo.
Physical rewards will include a Google-branded Backbone One controller and limited-edition gift boxes.
Google director Jackie Titus said the company wanted to ‘level-up’ its rewards programme with exclusive experiences, and Roblox was a perfect fit.