Forge launches GameLink and PayLink to test the market for direct-to-consumer games
1 min read
Summary
Gaming platform Forge has announced Forge GameLink and PayLink, a new, free tool allowing game developers to connect directly with their audiences, and increase in-game purchases by up to 35%.
Forge GameLink offers developers and publishers a link-in-bio landing and community hub for their game, with the ability to create dynamic, customisable content.
Forge PayLink allows seamless in-app purchase flow, integrating payment processing into existing checkouts without disrupting the process.
The new features are part of Forge’s mission to help developers boost user acquisition and community engagement.
CEO Kun Gao said the new products were purpose-built to help games that “have a lot more direct control over their publishing as well as direct control over payment processing, as well as having a much more direct relationship with players going forward.