Esports World Cup Foundation signs Amazon Ads for 3-year collaboration
1 min read
Summary
Amazon has renewed its partnership with the Esports World Cup Foundation (EWCF) for another three years.
The deal will see the EWCF’s major gaming event, the Esports World Cup (EWC), run from July to August in Riyadh, combine with Amazon’s entertainment services to expand the tournament’s reach and enhance the viewer experience.
The agreement will allow EWC content to be broadcast on a live basis on Twitch, and as an original docuseries on Prime Video, with voice updates on Alexa, and music-driven storytelling on Wondery.
The collaboration will also offer brand opportunities to connect with a global esports audience through Amazon’s advertising platform, including exclusive content, custom executions, programmatic media and retail integration.