Aethir enables better user acquisition via Instant Play streaming for Doctor Who: Worlds Apart
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Summary
Aethir’s Instant Play streaming solution for the Doctor Who: Worlds Apart mobile game by Reality+ has led to better user-acquisition efficiency and revenue, with an increase in install conversion rate of 201% and an uplift of 18% in in-app purchase conversion rate, according to a case study by gaming user-acquisition partner SuperScale.
Mobile gaming studios are striving to lower user acquisition costs and find new ways to retain players in a highly competitive and saturated market, and Aethir’s cloud technology lets gamers try a game before committing to a download.
The case study also noted an 82% lift in Day-7 ARPU and retention parity of above 1%, indicating that the cloud streaming technology could be a successful long-term solution for user acquisition and retention for gaming companies regardless of game genre.