Appcharge and AppsFlyer launch enhanced mobile payments and web store analytics for games
1 min read
Summary
Mobile gaming companies AppsFlyer and Appcharge have partnered to offer a cross-platform solution that provides enhanced visibility into player behaviour and purchasing patterns.
The new offering will fill a previously unaccounted for gap, allowing companies to attribute all purchases from mobile and web stores to installs and campaigns, and providing a more accurate view of customers’ lifetime value.
The companies are leveraging Appcharge’s newly launched Payment Links, which enable mobile developers to accept secure payments from iOS users directly via web checkout.
Appsflyer’s analytics tools also allow developers to evaluate player engagement and make informed decisions to maximise return on investment.
Mobile gaming iscurrently evolving rapidly to cater to changing player habits and preferences, creating a need for more comprehensive audience insights and analytics.