Micro Center nerd store fills the Fry’s vacuum with its return to Silicon Valley
1 min read
Summary
A new Micro Center store has opened in Santa Clara, California, offering tens of thousands of tech products, over 100 tech experts on hand to help, and more than 3,000 parts on site for same-day authorised computer servicing.
Equipped with a podcast space, the store is described as the “Nerd kingdom” and is offered as a place for nerds to hang out as well as buy their favourite gear.
The outlet is a sign that Silicon Valley is making a comeback after years of bad economic news, and marks a return of physical stores after the Fry’s Electronics chain closed in February 2021.
In contrast to Fry’s, Micro Center is a smaller, more practical store, though it offers many of the same features, such as a knowledge bar and open-air repair stations.
Products available include AI PCs, home networking gear, GPUs, AI accessories and software, single-board computing, and DIY projects.