Disney+ launches fan perks with Disney Pinnacle by Dapper Labs
1 min read
Summary
Disney+ has launched a loyalty programme called Disney+ Perks, which rewards fans with experiences such as discounts and competitions.
At launch, US subscribers will be eligible to win tickets to the premiere of the movie Freaky Friday and a cruise on the Disney Destiny cruise ship.
There will also be retail discounts from brands such as Adidas, DoorDash and Funko.
Disney+ Perks will be available internationally later in the year.
Subscribers will also get early access to the Web3 game Disney Pinnacle by Dapper Labs, where they can collect and trade digital pins.
Disney said the offers will be regularly updated and there will be an emphasis onPROCEDPersonalised offers based on preferences and user behaviour.
“Our fans are some of the most passionate in the world, and Perks are our way of thanking them for subscribing to Disney+,” said executive VP of marketing, Samantha Rosenberg.