Oncade raises $4M to revamp game distribution with direct-to-consumer model
1 min read
Summary
Oncade, a San Francisco-based company that offers an app for game studios and affiliates to sell games and game items directly to players, has raised $4m in funding.
The company positions itself as a marketplace for game-related products, handling the payment process and allowing game studios and third-party influencers to build a marketplace to sell games and in-game items.
Oncade offers an alternative to major app stores from entities such as Google and Apple, which typically take a 30% cut of any in-app purchases.
Oncade said its app allows studios to pay affiliates a rate of up to 20% of the purchase price of a game or item, which is higher than the rate offered by the major platforms, thereby increasing a studio’s profit margin.