ZiMad launches World Hunger Day event in its flagship games
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Summary
Gaming company ZiMad is partnering with The Hunger Project, an international non-profit organisation, to raise money to fight world hunger through a gaming campaign.
The collaboration, which runs until 8 June, will see the company donate proceeds from in-game purchases to the nonprofit’s cause.
In domino, a special offer of a themed skin and coin pack will be available, while in Magic Jigsaw Puzzles, special packs will be available, with an annual subscription also available at a discounted price.
ZiMad’s CEO Dmitry Bobrov said the company believed it should use its profits for good and that gaming companies had a responsibility to help solve global problems.
Rowlands Kaotcha, CEO of The Hunger Project, said the group was grateful for the partnership, which, aside from raising money, also raised awareness of the issue of hunger.