GamesBeat Summit 2025: Unity CEO on rebuilding trust with the community
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Summary
Unity CEO Matthew Bromberg, who took over the role a year ago, has said the company is putting significant effort into reconnecting with its community of developers, with a focus on stabilising its offering and prioritising innovation in its software.
Bromberg said Unity was seeking to earn back trust following a controversial price hike and subsequent reversal in early 2024 Damage Control:contrastingly, a recent interaction with one of Unity’s longest-serving clients showed how much investor sentiment had improved in the months since the company had launched a concerted effort to listen to and act on feedback from the development community.
Furthermore, Bromberg outlined Unity’s increasing focus on AI integration, believing that the majority of games studios will come to rely on AI tools to speed up the development process, in turn allowing them to focus on innovation and experimentation.