Summary

  • Salesforce is buying company Informatica in a deal worth $5.3bn as it looks to expand its experience with AI.
  • It is hoped the acquisition will allow Salesforce to create an integrated architecture to let AI agents operate at scale across companies, with the intention of improving data management and operations.
  • As part of the deal, Salesforce hopes to combine Informatica’s data catalog, governance and quality solutions with its own data cloud, agentforce, tableau, muleSoft and customer 360 platforms.
  • “This positions Salesforce to deliver a unified customer data fabric, enabling a truly end-to-end platform for data, AI and analytics,” said Forrester analyst Noel Yuhanna.

By Sean Michael Kerner

Original Article