AppOnBoard’s Quvy simulates audiences for user acquisition testing
1 min read
Summary
AppOnBoard has launched Quvy, which uses AI to test user acquisition campaigns using simulated audiences.
While user acquisition is a significant challenge for game devs and studios, testing creative is both costly in terms of money and time, and can tie up resources, with results often slow to be delivered.
Quvy replaces the need for A/B testing with fast predictive simulations, testing thousands of creatives in minutes and launching the top performers.
This lowers the barrier to entry for less well-resourced developers and publishers, helping them compete against better-funded rivals on innovation rather than just ad spend.
AI-powered marketing is projected to make up $730bn of the digital ad market by 2025, and Quvy’s simulated audience testing could become a billion-dollar opportunity in itself.