Banijay Asia and Nodwin Gaming form strategic partnership for esports, games and youth entertainment in India
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Summary
Indian production company Banijay Asia and gaming division Nodwin Gaming, owned by Nazara Technologies, have partnered to develop new gaming and youth-oriented content.
As part of the deal, Banijay Asia will produce Nodwin’s gaming reality show Playground, which explores the world of gaming, entertainment and influencer culture.
The collaboration will also result in the companies developing new concepts and IPs covering gaming, esports and youth and culture.
“With gaming set to redefine entertainment, we are delighted to find the perfect partners in Banijay Asia and Nodwin Gaming, to set out and explore the tremendous potential that the youth entertainment ecosystem presents,” said Banijay Asia and Endemol Shine India group CEO Deepak Dhar.
“With Playground and our upcoming IPs, we aim to redefine engagement and storytelling in this space,” he added.