Summary

  • Streaming platforms are looking to compete with YouTuber MrBeast by signing other popular content creators to their platforms.
  • Dude Perfect and ex-NASA engineer Mark Rober are in talks with Netflix, while Amazon is thought to be a good fit for Rober as the company is more accepting of sales promotions.
  • Netflix has previously made deals with YouTubers, such as its 2016 arrangement with Colleen Ballinger Evans, aka Miranda Sings.
  • The streaming giant also hosted a live-streamed boxing match between YouTuber Jake Paul and Mike Tyson, and struck a deal with Ms. Rachel, whose content focuses on educational programming for children.
  • Amazon recently made at least $100m in profit from MrBeast’s Beast Games, and is working on two further seasons of the show.

By Wes Davis

Original Article