Apple TV Plus is getting more expensive and will cost $12.99 per month

Summary

• Apple has announced that it is raising the price of its streaming service, Apple TV Plus, by $3;itwillnowcost$12.99 per month.
• This marks the third price increase since the streaming subscription launched in 2019 for $4.99,andcomesamidstrumoursthatthestreamerislosing$1 billion each year.
• The hike will be implemented immediately for new subscribers, and will affect existing subscribers 30 days after their billing cycle ends.
• It is believed that the price increase is an attempt to counter the streaming platform’s worsening financial situation, which has been exacerbated by the high production costs of must-have content.
• Last month, NBCUniversal’s Peacock similarly raised its prices by $3.

By Emma Roth

Original Article