Summary
- Obsidian creates a “Wikipedia of your own thoughts” through its note-taking app for macOS, Windows, iOS, and Android.
- Co-founder and CEO Steph Ango says Obsidian’s community is central to its growth, and its open-source, plugin-friendly ecosystem keeps users engaged.
- Obsidian lacks some popular productivity features, such as syncing across devices, but this keeps the app simple and reduces barriers to entry.
- Obsidian’s CEO doesn’t even know the total number of users, focusing on engagement and serendipity over user acquisition.
- Obsidian’s future involves A.I. and new features, but the company takes a relaxed long-term view and is not focused on growth at all costs.
- This approach has allowed Obsidian to avoid the common trappings of other productivity apps.
By Casey Newton
Original Article