Pinterest is adding third-party influencer content to its feeds
1 min read
Summary
Pinterest is partnering with affiliate shopping platform LTK to boost revenues for influencers by tapping into its large user base.
Influencers using LTK post high-quality images, which are automatically cross-posted to Pinterest, along with links to their profile and tagged products.
The move is aimed at weeding out the influx of AI-generated content that has been polluting Pinterest’s feeds.
The platform has new tools to detect and label AI content and is also testing the ability to allow users to see fewer posts containing AI.
The new functionality aims to improve user experience and make the platform more engaging.