Amazon is about to be flooded with AI-generated video ads
1 min read
Summary
Amazon has made its generative AI ad tool, Amazon Ad’s Video Generator, available to sellers in the US.
The tool creates photorealistic video assets, ideal for showcasing moving products such as toys or accessories.
New features include the ability to create ads with multiple scene changes, and to add pet and human content, text overlays, and background music.
There is also a summarization function to create condensed ads from existing footage, along with the ability to convert still images into video content.
Amazon hopes the tool will make it quicker and easier for its retailers to create AI-generated video ads.