Summary
- Meta’s Threads platform, which is aimed at Gen Z users, will start testing a new feature allowing direct messaging between users.
- The functionality will be rolled out this week initially in Hong Kong, Thailand and Argentina.
- Threads users can access their inbox from the new envelope symbol on the taskbar and messages will be kept separate from those on Instagram.
- The functionality is another step in Meta’s plan to encourage users to navigate between its apps to boost visibility for its overall ecosystem.
- It also follows Meta’s recent overhaul of its privacy policies to help it compete with TikTok.
By Jess Weatherbed
Original Article