Summary

  • Mobile advertising company InMobi has partnered with Samsung to roll out its e-commerce platform, Glance AI, in the US.
  • The Generative AI shopping platform offers users a standalone app and lock screen experience, allowing them to see images of themselves in different outfits, which they can then purchase.
  • While the service is entirely opt-in, the partnership is another example of advertisers leveraging AI to increase sales activities.
  • Glance AI is being rolled out to Samsung phone users in the US and India, with the service expected to reach “full scale” within the next 30 days.

By Allison Johnson

Original Article