Reddit users can now hide posts, comments, and NSFW history
1 min read
Summary
Reddit has introduced a new feature allowing users to control the content on their profiles more selectively, enabling them to hide posts and comments from specific subreddits.
The move is designed to encourage users to engage more, without relying on throwaway accounts, something which makes it harder for Reddit to collect user data for targeting ads and content to users.
However, a commentator on one of the site’s forums said the changes could benefit bad actors, allowing them to post inflammatory misinformation across several subreddits, whilst keeping the visibility of this behaviour low.
Reddit’s focus on targeting ads has been ramped up since its IPO, with the company subsequently exploring new avenues of revenue, such as its recent announcement that it is to launch an accelerator programme for gaming startups.