Summary

  • Google-owned video platform YouTube is to integrate its Lens feature into its Shorts video feed, allowing viewers to find out more about items featured.
  • After pausing a Short, users can tap the Lens button and circle an item to bring up visual matches and search results, superimposed over the Short.
  • YouTube highlighted the ability to identify a landmark in the background of shorts and find out more about it, with the option to then jump back to the content.
  • Lens recently gained the ability to identify objects in videos and real-world shops, and to help users shop for items.
  • The new feature is rolling out in beta over the coming weeks.

By Emma Roth

Original Article