Adobe is switching some Creative Cloud users to a pricier AI plan

Summary

• On June 17 Adobe is to increase the price of some of its Creative Cloud subscriptions in the US, Canada and Mexico, with its Creative Cloud All Apps plan being renamed Creative Cloud Pro and its pricing going up.
• The new plan will include perks such as generative AI tools, credits for premium AI video and audio features, access to third-party generative AI models and the beta version of Adobe’s collaborative whiteboard app, Firefly Boards.
• The annual cost of the Creative Cloud All Apps plan will increase from $659.88to$779.99.
• A new offering, Creative Cloud Standard, which does not include generative AI features and has a lower monthly credit allowance, will be made available to current subscribers only.
• Reactions to the price hikes on Adobe subreddits have been negative, and it remains to be seen whether the company will soften its approach following user feedback, as Canva did last year when it made AI-driven price increases.

By Jess Weatherbed

Original Article