Bluesky is testing a new ‘live’ indicator, starting with the NBA
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Summary
In her announcement, Bluesky COO Rose Wang wrote that the company is not trying to trap users in its platform, but rather to help them discover events.
The new feature adds a red border to an organisation’s profile picture and a ‘live’ callout, which hyperlinks to the live event the organisation is promoting.
Although Wang did not explicitly refer to Twitter, the announcement seems to be a slight on Twitter’s partnerships with sports organisations to stream content on its platform.
Wang has previously stated that Bluesky does not have the means to make such partnerships, but this new feature indicates that it is trying to nurture its ‘Sports Bluesky’.
The new feature has been seen during NBA and WNBA games and it is unclear if it will be rolled out to other sports or non-sports organisations.