Summary

  • In June this year, Discord users will start to see ads on its mobile app for the first time, in the form of video quests, where users can watch video ads in exchange for in-game items and Discord avatar decorations
  • These will appear at the bottom of the screen in a ‘quest bar’ and users can choose whether to accept or dismiss them, and they will not receive any further notifications on that particular quest.
  • This move is being seen as a boost for advertisers, despite many Redditors reporting that Discord has been testing quests on mobile for some time, to the annoyance of many users.
  • However, users will also be able to opt out of personalised promotions, and hide in-app promotions for certain quests.

The introduction of this new form of advertising on the Discord platform demonstrates the continued evolvement of marketing strategies to enhance user experiences, stimulate engagement, and maximise revenue. Whilst users may express frustration over this development, the opportunity to opt out and dismiss quests demonstrates Discord’s careful consideration to not disrupt users’ experience, which has been core to its platform marketing and a key reason for its success to date.

By Mahnoor Faisal

Original Article