Summary

  • YouTube is launching a cheaper version of its Premium service for 13.99 package
  • The cheaper Lite version will offer ad-free viewing on most content apart from music, shorts, browsing and music content
  • Existing Premium customers don’t need to worry as the new service will sit alongside the current offering
  • The move is being seen as a bid to boost subscriber numbers and fend off competition from the likes of TikTok.
  • YouTube is pitching the new offering as a response to feedback from users who want fewer ads but without the full range of Premium features offered in the more expensive tier.

By Brent Dirks

Original Article