Summary

  • Warner Bros Discovery has announced that sports content on its HBO Max streaming service, offered through the B/R Sports tier, will continue to be included within standard and premium subscriptions, and will not require an additional charge.
  • The move will see the removal of B/R Sports and CNN Max content from the ad-supported tier from 30 March.
  • The decision to scrap plans for a specific sports subscription comes after a successful trial of displaying live sports on Max attracted new subscribers and led to increased subscription uptake.
  • Analysts suggest the decision will bring more value to standard and premium packages and could see subscribers move from the ad-supported tier to paid options.
  • The standard tier costs 20.99 per month.

By Brent Dirks

Original Article