Summary

  • Reddit has noticed that using search operators like “reddit” or “site:reddit.com” can cut through poor-quality content and give users more authentic results.
  • To this end, it has recently launched an AI-powered tool called Reddit Answers which allows users to ask questions in natural language and receive synthesised answers backed by related Reddit posts and comments.
  • These include inline citations and links to the original content, and also show related subreddits to browse for further information.
  • The tool outperforms Google Search as it takes a community-based approach to information gathering rather than relying on SEO-prioritised algorithmic results.
  • Reddit Answers can also offer deeper knowledge and more nuanced understanding as it automatically takes into account multiple perspectives and diversities of opinion.
  • It also offers a more conversational format whereby users can ask direct follow-up questions and receive more personalised results.
  • However, the article concludes that Google Search is still essential for factual information searches.

By Yash Wate

Original Article