Why Amazon Prime Video Has Got More Annoying Recently
1 min read
Summary
Adweek has reported that Amazon has doubled the number of ads on Prime Video since introducing them in January 2024, with ad loads increasing from three minutes per hour to between four and six minutes per hour.
This is good news for ad buyers and Amazon, but is viewed as an annoyance by subscribers.
Unlike traditional Linear TV, ads on streaming services are increasingly criticised as subscribers believe that, by paying for a service, they should not have to watch advertising.
However, Amazon did suggest that it was committed to improving the ad experience, rather than just increasing ad numbers.
For those particularly annoyed by the increase in ads on Prime Video, it is possible for subscribers to pay extra to remove ads entirely.
