Learn Everything Before Buying on Amazon With Its New Audio Summaries
1 min read
Summary
Amazon is beta-testing a new AI-generated feature called “Hear the highlights”, which provides a 30-second audio summary of key product features and benefits to help customers make informed purchase decisions more quickly.
The tool scours thousands of verified customer reviews and other web-based content to generate the summaries, which are designed to sound natural and human-like.
The new feature is aimed at making it easier and quicker for customers to understand key product features before making a purchase, and Amazon hopes it will be particularly helpful for people with visual impairments, as well as for multitasking customers.
The tool is currently only available on a limited number of products, but Amazon plans to roll it out extensively soon.
It represents another application of AI-generated content designed to enhance the user experience and convert sales.
