Summary

  • Bluesky is competing with Twitter (X) by introducing verified accounts for notable brands and individuals
  • As of April 2025, accounts that link their domain to their profile receive a blue verification badge, similar to those used by X, to signify their authenticity
  • Verification can also be granted by a ‘Trusted Verifier’, such as a brand or organisation, which will then be able to verify individuals or organisations within their own network and grant them a verification badge
  • Verification on Bluesky is seen as more meaningful than on X because the process is more thorough and cannot be paid for, while suspicious accounts can be reported and have their verification removed or their account banned altogether
  • Future plans for Bluesky include a self-service verification process for individuals, once the current manual process has been completed for notable brands and organisations.

By Crystal Crowder

Original Article