OpenAI’s new AI model, GPT-5, has had a difficult launch, with consumers outraged at the sudden removal of previous AI models.
When GPT-5 was launched, users woke to find their preferred AI models removed overnight, with no warning.
This broken workflow has aroused reaction from marketing professionals, researchers and developers, with one user stating they had spent months building a system, only for OpenAI to make it useless within 24 hours.
Each AI model is trained differently, with different outputs, and consumers had built workflows and prompts that optimised each model.
GPT-5 was intended to do complex reasoning, coding and professional tasks, but consumers favoured older models for creative collaboration, emotional nuance and other interactions.