Understanding Consumer Behavior in the Digital Age
1 min read
Summary
The convergence of consumer behaviour and technology has transformed the way people shop and interact with brands, driven by increased access to information, demand for personalised experiences and the rise of social media influencers.
Peoples’ expectations of ease, personalisation and social responsibility are set to shape the future of consumer behaviour, with emerging technologies such as AI and augmented reality likely to play a key role in developing more intuitive, individualised shopping experiences.
As consumers become more technologically advanced, their expectations in terms of ease and personalisation will increase.
Voice-activated shopping and ethical consumerism also looks set to be influenced by increased technology and it is important for brands to keep up with these changes in order to meet consumer demands.