Summary
- Developers need to consider search engines when building modern websites, according to the article, as search engines are what drive traffic to most companies.
- Technical SEO connects code to discoverability, making it vital to have SEO in mind from the beginning of the design process.
- Developers who integrate SEO from the start can provide cleaner structures, faster loading speeds, and improved user experiences.
- When building a site, crawlability, indexability, site architecture, and performance are all crucial factors that need to be considered.
- Using clean, descriptive URLs and organising logical category groupings are strategies that can be implemented to improve site structure.
- Developers should also consider mobile-first development and responsive SEO, as well as using structured data and schema to improve search results.
- It is also important to avoid duplication of content, which can happen if, for example, separate versions of the site are not merged.
- The article also highlights the importance of ongoing monitoring and maintenance of SEO. It is crucial to monitor page speed and core web vitals, and to audit structured data regularly.
Developers who consider SEO an ongoing endeavor build more robust and future-proof websites that compete effectively in search.