Why Negative Reviews Might Be Helping (Not Hurting) Your Google Maps SEO
1 min read
Summary
Negative reviews left on a business’s Google Maps page can actually be beneficial to the company’s search engine optimisation (SEO) efforts, despite initial assumptions they would have a detrimental effect, says Peter Thaleikis, head of SEO at agency Semantic Search.
The reasons for this include increasing authenticity, creating trust in the brand, providing opportunity for improvement, aiding competitive analysis and boosting consumer engagement, he says.
Furthermore, businesses can capitalise on negative reviews by replying to them in a timely and appropriate manner, Thaleikis advises, arguing that this shows the company is listening to customers’ feedback and improving its offering as a result.
He concludes that negative reviews can convert what initially seems a setback into an opportunity for a business to enhance its visibility.