Summary
- This Instagram alt text guide explains how to improve reach and engagement with better SEO.
- Alt text makes images accessible to screen readers and describes images to platforms that cannot display them.
- Use keyword research to find descriptive keywords related to your image and niche to improve accessibility and SEO.
- Make sure you include alt text in all your Instagram posts, especially videos.
- Write naturally and avoid stuffing keywords or using generic descriptions.
- Instagram alt text improves brand accessibility and SEO, leading to higher discoverability and engagement, essential metrics for digital marketing success.
- The article includes a step-by-step guide to optimizing alt text on Instagram and tips for writing effective alt text that maximises SEO whilst maintaining accessibility for those who may require a screen reader.
This article provides a comprehensive explanation of how to use Instagram alt text for brands to maximize their reach and engagement amongst their audience in an accessible way. Alt text not only helps screen readers for those who may be visually impaired, but also provides an opportunity to incorporate keywords for the algorithm to understand the content within the post. The steps included are clear and easy to follow, and the article emphasizes the importance of not skipping this step, especially for videos as well.