Summary
- An important element of Instagram success is crafting a good bio to increase brand visibility and attract the right followers
- The bio is indexed by search engines and Instagram’s own search algorithm, so including keywords strategically helps potential followers find you
- Use a keyword research tool to find targeted keywords and analyse competitors’ bios for inspiration
- Write a clear description using primary keywords that naturally fit within Instagram’s 150-character limit
- Format your bio with line breaks and relevant emojis to make it visually appealing
- Add relevant hashtags and mentions to increase discoverability, branded and specific to your niche
- Include a call-to-action to encourage users to interact, such as visiting your website or checking out your latest product
- optimise the link in your bio by using tools to create a short URL that can host multiple links or direct visitors to specific landing pages
- Test and update your bio regularly to monitor performance and keep it aligned with brand goals, it should evolve with your brand
By sophia
Original Article