How to Use Instagram Subtitles and Closed Captions for SEO
1 min read
Summary
Using Instagram for personal or business purposes increases in relevance and positive engagement with the inclusion of subtitles and closed captions on videos
This also positively impacts the profile’s SEO and accessibility for diverse audiences
Creating videos relevant to your Instagram niche that are engaging and clear in audio quality benefits caption generation
Steps to achieve this are: create the video, generate the subtitles (either directly on Instagram or through external tools resulting in exportable SRT/VTT formats), add the subtitles or captions file to the Instagram video, and optimize the SEO through complementary keyword-rich video descriptions and hashtags
This should be accompanied by consistent branding, proofreading for accuracy, and noting the type of caption chosen as auto-generated, embedded, or external subtitle files for different platforms such as Instagram and GitHub for cross-linking promotion